Professional Association for the Semiconductor Industry

SEMI

SEMI is the global industry association representing the electronics manufacturing supply chain, connecting over 2,000 member companies and 1.3 million professionals worldwide.

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6

Hours of On-site Training

500,000+

Cleaned Contacts

200+

Properties Optimized
HubSpot Tools Used
HubSpot CRM
Hubspot Marketing Enterprise
Hubspot Sales Pro
HubSpot Ads
HubSpot Reporting

The Perfect Database Does Exist

SEMI came to us with a healthy database of half a million contacts that we sorted through. They needed a lot of database and property cleanup.

Talk about the annals of history (re: five years).  

We cleaned up 500,000+ contacts, removed 100,000+, and deleted over 200 obsolete properties.

Then, we were entrusted with the task of uploading tens of thousands of new contacts through spreadsheets. Following that, we developed a data upload process in order to help them maintain their newly-squeaky-clean CRM. 

To further ensure optimize their database, we created a large permission pass campaign and identified anyone in the database whose country was unknown. We ran these contacts through a workflow that helped SEMI comply with GDPR. 

While the database work is probably the most impressive task we advised on and executed for them, we have a line item list of additional tasks that speaks for itself: 

  • Integration Consulting. Advised on how to integrate Shopify, Netsuite, and their event management system with HubSpot. We also supported the integration of SEMICON West 2019 into HubSpot.

  • Training. We developed 20+ page training manual and ran a 6-hour on-site training session for their global marketing team.

  • Created a Japanese blog. 'Nuff said!

  • Newsletter Templates. Designed, developed, delivered.

  • Custom Operational Plan. Developed a comprehensive marketing plan to help their report product gain exposure.

The CMO team are a rare breed of mavericks pushing HubSpot to levels most other agencies would consider ludicrous. I wouldn't trust anyone else except CMO to architect, deploy, and optimize our technical RevOps engine.

Jager Fornel CRO, GoSite

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