Professional Association for the Semiconductor Industry


SEMI is the global industry association representing the electronics manufacturing supply chain, connecting over 2,000 member companies and 1.3 million professionals worldwide.

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Hours of On-site Training


Cleaned Contacts


Properties Optimized
HubSpot Tools Used
HubSpot CRM
Hubspot Marketing Enterprise
Hubspot Sales Pro
HubSpot Ads
HubSpot Reporting

The Perfect Database Does Exist

SEMI came to us with a healthy database of half a million contacts that we sorted through. They needed a lot of database and property cleanup.

Talk about the annals of history (re: five years).  

We cleaned up 500,000+ contacts, removed 100,000+, and deleted over 200 obsolete properties.

Then, we were entrusted with the task of uploading tens of thousands of new contacts through spreadsheets. Following that, we developed a data upload process in order to help them maintain their newly-squeaky-clean CRM. 

To further ensure optimize their database, we created a large permission pass campaign and identified anyone in the database whose country was unknown. We ran these contacts through a workflow that helped SEMI comply with GDPR. 

While the database work is probably the most impressive task we advised on and executed for them, we have a line item list of additional tasks that speaks for itself: 

  • Integration Consulting. Advised on how to integrate Shopify, Netsuite, and their event management system with HubSpot. We also supported the integration of SEMICON West 2019 into HubSpot.

  • Training. We developed 20+ page training manual and ran a 6-hour on-site training session for their global marketing team.

  • Created a Japanese blog. 'Nuff said!

  • Newsletter Templates. Designed, developed, delivered.

  • Custom Operational Plan. Developed a comprehensive marketing plan to help their report product gain exposure.

The CMO team are a rare breed of mavericks pushing HubSpot to levels most other agencies would consider ludicrous. I wouldn't trust anyone else except CMO to architect, deploy, and optimize our technical RevOps engine.

Jager Fornel CRO, GoSite



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