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2019 EDITION

How To Launch Your Website in the HubSpot CMS

Looking to launch your website in the HubSpot CMS?

This comprehensive guide details everything you need to know in order to build your website on this platform. 

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What is the HubSpot CMS?

A whole new world of websites.

The HubSpot content management system (CMS) is a fully integrated platform that allows you to easily build, manage, optimize and analyze your website and all your digital marketing tools in one, visually appealling, user friendly portal. 

When you use the HubSpot CMS, you are not only getting an extremely reliable hosting and content management system, but it becomes a powerful lead generation machine when teamed up with the HubSpot CRM (customer relationship management) tool. 

These two tools working together are the marketing dream team you've been waiting for. This means you now have all your lead and customer data in the same place as your website, so you can easily leverage it to personalize their experience, send them emails with valuable content, get them to subscribe to your blog and follow your social media channels and much more!

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Features of the HubSpot CMS

HubSpot CMS Features

If you're looking for an all-in-one website content managment system that will help your business grow, then you hit the jackpot. Features of the HubSpot CMS include:
  • Speed, security and reliability
  • Content creation and optimization
  • Personalization, conversions and live chat
  • Reporting and analytics
  • Integration with all other HubSpot tools including the CRM, your contact database and a laundry list of 3rd party tools. 

What tools are included?

Here's a list of tools that make the HubSpot CMS pretty awesome:
  • Domain manager
  • File manager
  • Design tools
  • Website and landing pages
  • Blog
  • SEO
  • Pop up and regular forms
  • CTAs
  • Conversations
  • Reporting 
  • HubSpot Marketplace - where you have access to all the templates and modules your heart desires. 

How to use the HubSpot CMS

One of the most important things to understand when you’re getting started with the HubSpot CMS is the relationship between templates, modules, and pages. 

Templates

Templates are files that determine how a page functions. It consists of its style and layout and are built in the design manager by CMS developers, or you can download them pre-made from the HubSpot Marketplace.

Modules 

Modules are what make up a template. They are blocks of content, such as an image, form, CTA, rich text, and a template will be made up of several modules or module groups.

Pages

Pages are your end game and what you publish to go live for the world to see. 

The relationship between modules and templates is one-to-many, as the same module can be used several times across many different templates. The relationship between templates and pages is also one-to-many, as the same template can be used to create dozens of different pages.

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