Start bringing in valuable leads for your business with this comprehensive guide and bonus checklist.
A whole new world of websites.
The HubSpot content management system (CMS) is a fully integrated platform that allows you to easily build, manage, optimize and analyze your website and all your digital marketing tools in one, visually appealling, user friendly portal.
When you use the HubSpot CMS, you are not only getting an extremely reliable hosting and content management system, but it becomes a powerful lead generation machine when teamed up with the HubSpot CRM (customer relationship management) tool.
These two tools working together are the marketing dream team you've been waiting for. This means you now have all your lead and customer data in the same place as your website, so you can easily leverage it to personalize their experience, send them emails with valuable content, get them to subscribe to your blog and follow your social media channels and much more!
Templates are files that determine how a page functions. It consists of its style and layout and are built in the design manager by CMS developers, or you can download them pre-made from the HubSpot Asset Marketplace (mentioned and linked above).
Modules are what make up a template. They are blocks of content, such as an image, form, CTA, rich text, and a template will be made up of several modules or module groups.
Pages are your end game and what you publish to go live for the world to see.
The relationship between modules and templates is one-to-many, as the same module can be used several times across many different templates. The relationship between templates and pages is also one-to-many, as the same template can be used to create dozens of different pages.
Global content is content you want to create once and then have remain the same across your website. Think of your logo and site header because they need to look the same across the entire website for consistency.
In addition, can make any module into a global module, or group of modules into a global group. Once you do this, you can no longer edit it from the content editors. For example, if you want to edit the copyright date in your website’s global footer, you can locate that module group in the design tools to make your change there.
This is an online directory of thousands of pre-made templates and modules that you can use to build a website in HubSpot.
This is a great resource if you don’t want to spend the money to build a custom website.
The marketplace provides access to assets created by hundreds of design agencies and freelancers, both free and paid. You can find blog templates, email templates, page templates, template bundles, and standalone modules.
With this said, if you don't have any design or developing skills, you may still need assistance for any customizaitons you want to do to the assets you buy.