In the spotlight series, we bring in one Chief Martech Officer team member at a time for a quick chat about marketing, career, HubSpot, and life. Today we are introducing another one of our employees: James Le.
James is a master trouble shooter— with 5 years of experience developing marketing strategies, he's a customer funnel detective that specializes in discovering customer's buying journeys.
James is also an amateur guitar player that you will never hear play and has read "Ulysses" by James Joyce and didn't pretend to understand it.
You can read or listen to the interview below:
What is your role at CMO?
I am a HubSpot Consultant at Chief Martech Officer and on a day to day basis, I'm the point person for our clients. Whenever a client has a need or a project they come to me first. My job is to understand their business and requirements, then marshal Chief Martech Officer's resources to achieve those goals and solve problems. And by resources, I mean the incredible talent Nicole Pereira (our founder) has amassed here and CMO.
What is your favorite HubSpot tool?
Well, I think it's got to be the workflows tool because I feel it infuses a level of logic to marketing, which is a field that doesn't always feel very logical. Being able to visualize the customer journey from a high level and at different stages, I think is more important that people realize. Without that perspective, marketing can feel a lot like those four blind people standing around an elephant trying to describe the animal they're feeling by touch.
What’s the best thing about remote life?
I live in North Park, San Diego, which is an amazing walking neighborhood. So the best part is that I get to go on walks to my local grocery store or cheese shop in the middle of the day during my breaks. It kind of feels like I get to discover another side of a place I've been living for over four years, by getting to see it during the day without a lot of people around.
What is your biggest achievement to date?
Without sounding too corny, it's actually getting this job as a HubSpot Consultant. Throughout my career, there's always been a certain tension between my life and my work. I think that everybody kind of feels that tension where they have to stick to a set schedule, going to an office every day. So getting a job that encourages me to integrate work with my life, on my own terms, is very empowering. And in the end, it's letting me really take a look at my career in a completely new way. Another achievement that I'm very proud of is my relationship with my family, relationships take work, but the fruits are the stuff of life.
What blogs, Podcasts, groups would you recommend our readers follow?
So there's two, one blog and one podcast that I listen to pretty regularly. I really like 'Grow and Convert', it's by a content marketing agency and they have a lot of great advice on writing content pieces that really resonate with audiences. The podcast is 'Perpetual Traffic', by Digital Marketer, and it's primarily focused on Facebook advertising. I think there's a lot of good advice there in terms of marketing because on Facebook people aren't really looking to buy, so you have to find a way to get their attention and add value and get them engaged. Those two have really taught me a lot.
What do you do when you are not Hubspotting for our clients?So when I'm not HubSpotting for our clients, I'm trying to chase powder during ski season. This is actually pretty long because I have access to Mammoth with snow up until July 4 some seasons, so I do a good amount of skiing. I also do a lot of reading. I read very dense books that are way above my reading level, but I try to understand them and then look to the Internet to explain these books to me. Other than that, I'm watching a movie, getting some exercise, lifting weights, running, or rock climbing.
What is your motto or personal mantra?
"The present is a gift, and I just wanna be". That's from a rapper named Common. I think it's important to just be present and enjoy where you're at right now.
What is your guilty pleasure?
I don't know how guilty I feel, because I legitimately think it's a good album, but I think Ariana Grande's first album was a really bold, soulful throwback to a more soulful era of R&B, and I really loved it.
Do you have a unique talent?
So one of my hobbies is definitely movies and I watch a lot of movies from different eras. One of my unique talents, my friends make fun of me a lot for, is I can recognize habits that directors have and guess the director of a movie just by looking at the style of the way it's made.
Where do you live and why do you love living there?
Again, I live in North Park and love it because it's within a mile of my home and there's a cheese shop, ton of breweries, a park, and quaint homes. There's even a concert venue here, a bunch of taco shops, and it's very walking friendly. I prefer to walk everywhere. I mean, I'm a good driver, but I just prefer to walk. I feel like things feel a lot clearer when I'm walking around.