Discover additional tactics you can use to start generating leads in HubSpot today.


What is HubSpot Marketing?

It's how you grow your website traffic, convert leads, and determine ROI.

HubSpot's Marketing Hub consists of all the tools you need to create engaging and effective marketing campaigns that will help get your business found online, intrigue prospects and delight customers. 

When you use HubSpot's Marketing Hub, you not only have access to a wealth of lead generation and lead nurturing features like planning & strategy, SEO, topic clusters, forms, CTAs, social media, and email, but it becomes an even more powerful growth machine when teamed up with HubSpot's CRM (customer relationship management) database. 

These two tools working together are the marketing dream team you've been waiting for.

This means you now have all your lead and customer data in one place and it's being linked to all the tools previously mentioned.

Personalizing content experiences based on what leads are searching for online, giving you the ability to send emails with targeted information that's relevant, posting social media that's helpful and interactive and much more!

Blogs About HubSpot Marketing

Features of HubSpot Marketing

HubSpot Marketing Features & Tools

If you're looking for a marketing platform that integrates with a CRM and many other growth tools like sales, customer service and even a CMS, then HubSpot's Marketing Hub is for you. 

Features of HubSpot's Marketing Hub include:


HubSpot Marketing FREE

  • All features of HubSpot CRM: Marketing Hub is built on top of HubSpot CRM, giving you access to all the tools you see in the HubSpot CRM.

  • Forms: Create standalone, pop-up, embedded, and collected forms to gather the contact details that your business needs.

  • Email Marketing: Send bulk emails that are tested and optimized for different devices and inboxes. Create better emails with a drag-and-drop editor and personalization tokens.

  • Ad Management: Connect accounts from supported ad networks to your HubSpot account. Create audiences from your HubSpot CRM, and see which ads are generating customers.

  • List Segmentation: Create static or dynamically updating contact lists based on various criteria using HubSpot CRM properties. Use them to power more personalized content in email, on the web, and more.

  • Conversations Inbox: Set up a shared inbox — for all incoming email and live chats — that your whole team can work from, easily managing 1-to-1 communications at scale.

  • Team Email: Connect team-wide email addresses to your Conversations inbox. Turn incoming emails into tickets, or send them straight into your shared inbox. No more questions slipping through the cracks.

  • Live Chat: Have 1-to-1 live chats with visitors as they browse your site, and give the information they need to turn them into qualified leads.

  • Conversational Bots: Use a bot to connect visitors to the right rep, route visitors to the most helpful content, and scale 1-to-1 communications.

  • Mobile Optimization: Create content that looks good on multiple device types, and see it before it goes out.

  • Reporting Dasboard: Get in-depth, customizable data on your marketing performance, so you know how you're doing and where to improve.

  • Messenger Integration: Automatically capture contact information, have two-way communications with your audience, create chatbots, and report on chat volume through Facebook Messenger.

  • Custom Properties: Associate specific data points with contacts, companies, and deals.

HubSpot Marketing Starter

*Please note HubSpot Marketing Starter comes with everything above in HubSpot FREE and what's listed below.

  • Landing Pages: Create responsive landing pages built to convert using our drag-and-drop editor.

  • Ads Retargeting: Show ads to contacts that have left your site based on the content they've consumed. Retarget ads on Facebook, Google or LinkedIn.

  • Multiple Currencies: Track and manage multiple currencies in your HubSpot account.

  • Phone Support: Call the HubSpot support team and get the help you need fast, so you can get back to what's important, like attracting leads and growing your business.

  • Blog: Create search engine optimized content for your blog, based on best practices.

  • SEO Recommendations and Optimizations: Identify SEO issues across your entire website, and learn how to optimize your pages to get more organic traffic.

  • Content Strategy: Create topic clusters that automatically link supporting content back to your core “pillar” pages to ensure search engines can easily crawl your site and identify you as an expert on any given topic.

  • Google Search Console Integration: Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.

  • Calls-To-Action: Build personalized call-to-action buttons that guide visitors toward key conversion points on your website. Optimize with A/B testing to determine best performing variations, track visitor actions across multiple pages, and add smart personalization.

  • Standard SSL Certificate: Secure your content and lead data with standard SSL on all HubSpot-hosted content. It gives your visitors peace of mind, and can also increase visibility in search results.

HubSpot Marketing Professional

*Please note HubSpot Marketing Professional comes with everything above in HubSpot FREE & Starter and what's listed below.

  • Social Media: Use the social media tools to schedule and publish updates, monitor terms, and analyze performance. Works with Facebook, Instagram, LinkedIn, YouTube and Twitter.

  • Subdomain availability: Connect your HubSpot account to a subdomain of a single brand's URL to host landing pages, blog posts and other content you create inside your account.

  • Marketing Automation: Automate your tasks, email marketing, social media and ads. Build robust customer journeys using an intuitive visual editor.

  • Salesforce Integration: Keep your Salesforce and HubSpot data in sync and up-to-date.

  • Smart Content & Reporting: Personalize and report on your website and email content, using rules to show different content to different audiences even to anonymous visitors.

  • Attribution Reporting: See which marketing efforts are creating the most new contacts and generating the most revenue.

  • A/B Testing: Run A/B tests on landing pages and emails to hone in on the best performing variations in copy and design.

  • Video Hosting & Management: Host and manage video files within HubSpot. Then embed them onto site pages and in social media. Add CTAs and forms within the videos, and track their performance.

  • Teams: Organize your users into teams, based on region, business unit, product line, or more. Assign marketing assets and database records to teams. And get regular team performance reports too.

  • Custom Reporting: Create custom reports on your marketing activities, and use the data to inform your decisions.

  • Standard Contact Scoring: Create rules-based scoring criteria. Focus your outreach based on any HubSpot data point. Use your scores to segment lists, trigger automation, and more.

  • Campaign Reporting: Group specific pieces of content into a campaign and understand how each component is helping you reach your goals.

  • Filtered Analytics View: Report on the success of your content based on what’s most meaningful to your business. Filter your analytics by domain, country, or any URL path on your site.

  • Calculated Properties: Build custom equations to keep track of your expanding contact database.

  • Website Traffic Analytics: See how your content is performing with detailed filters, like bounce rate, average time on page, and more. 

  • Record Customization: Match your contact, company, deal, and ticket records to your team's needs by creating custom layouts.

HubSpot Marketing Enterprise 

*Please note HubSpot Marketing Enterprise comes with everything above in HubSpot FREE, Starter & Professional and what's listed below.

  • Hierarchical Teams: Organize users on multiple levels based on team, region, business unit, brand, or any other dimension, to suit the way your business works.

  • Adaptive Testing: Automate your A/B tests using artificial intelligence and machine learning to save time and improve conversion rates on your website.

  • User Roles: Give each team member using your account the right permission levels for different functionality.

  • Custom Event Tiggers & Reporting: Auto-trigger tasks like notifications and email sends when visitors take specific actions on your website. Report on which events are executed using event completions reporting and customizable event funnels.

  • Event-Based Segmentation: Create groups of contacts based on specific actions they take on your website or web-based product. Use these lists to serve personalized content, pass to sales, or more.

  • Predictive Lead Scoring: Automatically score and rank leads based on hundreds of factors. Focus on the customers that are most likely to close.

  • Single Sign On: Let users sign in to HubSpot using single sign-on credentials, making it easy for them to log in while enhancing security and your control over who has access.

  • Partitioning: Give teams different permissions for your blog posts, site pages, emails, forms, CTAs, lists, or workflows based on role, region, and more, so they can only see and edit content relevant to them.

  • YouTube Integration: See how your YouTube videos are performing with detailed metrics right inside your HubSpot account.

  • Events API: Pull behavior analytics data from your HubSpot account so you can analyze it in a way that is customized to your business.

  • Social Permissions: Turn on draft-only mode in the social tool. Your marketing will stay on-brand and consistent.

  • Multi-Touch Revenue Attribution: Assign credit to marketing tactics and teams based on revenue impact with built-in attribution modeling.

  • Webhooks: Use webhooks to pass information from your HubSpot account to other web applications that your team uses.


How to use HubSpot Marketing

The options here are endless!

What you do with HubSpot's Marketing Hub will be highly dependent on your overall business and marketing goals.

If you don't already have goals set for your business, we suggest you start there and we provide business consulting services that can help you to determine these and create a solid marketing strategy that you can implement in HubSpot.

Once your goals are set, the first step to using HubSpot's Marketing Hub is to set it up.

1) Set up your HubSpot account

  • Browsers supported by HubSpot: A supported web browser is required for full functionality of HubSpot's features.

  • Add and delete users: If you have permissions in your HubSpot account, you can create new users, customize user permissions, and remove users from your account.

  • Create and edit teams (Professional and Enterprise only): Teams in HubSpot allow you to organize your users into groups for organizational and reporting purposes.

  • Set up your company branding in HubSpot: When you set up your company branding or rebrand your company, ensure that your HubSpot assets and settings are correctly updated. 

  • Change language and region settings: You can customize the time zone, language, currency, and date and number format of your account in HubSpot.

  • Set up lead revisit notifications (Professional and Enterprise only): Lead revisit alerts make connecting with leads easier. When a lead returns to your site, HubSpot will notify you so you can take action.

  • Customize cookie tracking settings and privacy policy alert: Users with permission to edit account defaults can customize visitor cookie tracking and privacy policy banners to comply with EU cookie laws and the General Data Protection Regulation (GDPR).

  • Get help and support HubSpot: If you have any questions or technical issues while using HubSpot, click the Help button in the bottom-right corner of your account to see your HubSpot Support options. 

2) Go Live

*Professional, Enterprise or HubSpot CMS only

  • Connect a domain to HubSpot
  • Understand a HubSpot migration
  • Review your full website or blog migration
  • Review your HubSpot template setup

3. Set up your HubSpot tracking

  • Install the HubSpot tracking code
  • Troubleshoot the HubSpot tracking code
  • Set up your site domains
  • Exclude traffic from your site analytics

4. Import data into your HubSpot account

  • Import contacts, companies, deals, tickets, or products
  • Associate records via import
  • Import an opt-out list
  • Assign ownership of records

5. Get started with HubSpot Marketing tools

*Professional, Enterprise or HubSpot CMS only

  • Create calls-to-action (CTA)
  • Create and edit pages
  • Create and publish blog posts
  • Create SEO topics

6) Analyze your marketing performance

  • Understand your marketing dashboard
  • Use the sources report 
  • Create an attribution report
  • Create custom reports 
  • Create a new reports dashboard 

7) Engage with your contacts

  • Get started with conversations
  • Create chatflows
  • Create forms
  • Create your personas
  • Create active or static lists 
  • Create and send marketing emails 
  • Create and publish social posts 


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