You saw the value of HubSpot, but now you're stuck. You're not sure how to use HubSpot, and you simply don't have the time to go through training.
Do you hire in-house staff? Or do you outsource this part of your business? Do you build it or do you buy it?
When it comes to in-house vs. HubSpot agency, the choice depends on what your company needs and what you’re willing to spare for your marketing efforts.
Below, we address the pros and cons of hiring in-house vs. HubSpot agency, and how you can determine which is the right decision for you.
In-House vs. HubSpot Agency: What You Need to Know
Given our rave HubSpot Consultant testimonials, you might think that we're about to tell you an agency is always the way to go.
We think it's a great way to go for some companies, but ultimately your company's needs are unique and a HubSpot agency may not fit them.
That being said, in order to decide between in-house vs. HubSpot agency, it's important to go beyond the monetary.
Often, small and medium sized businesses opt for in-house because of finances. However, it’s a common misconception that an in-house staff will cost you less than an agency, or that HubSpot agencies can't work with small biz budgets.
You can take a purely dollars and cents approach to your decision, but it’s not advisable. Here are four other points to take into consideration when comparing in-house vs. HubSpot agency:
In-House vs. HubSpot Agency: Skill Sets
When you've got access to the HubSpot suite of products, you're going to need various skill sets. You can't expect one person to be an expert in every aspect of the platform (unless you have your own Nicole Pereira).
With an in-house team, you cover all of your bases by making several hires.
With a HubSpot Agency, you’re essentially making one.
Good agencies come equipped with all of the resources needed to successfully execute tasks and meet your marketing needs. Through that single hire you gain access to:
- A wide array of professionals
- All of their expertise
- All of their connections
- All of their tools
When you work with an agency, you'll have access to additional tools and resources without having to pay an additional fee (e.g., a keyword research tool). Agencies will have access to almost any tool you can think of because it’s part of their craft.
Some tools or platforms can cost hundreds and even thousands of dollars, which means you can potentially enjoy significant savings.
That being said, if you take the time to build an in-house team, they will specialize in your company. They may have a deeper understanding of your product offerings and services. Their skills will eventually become tailored to your company’s needs.
One question to ask yourself when debating between in-house vs. HubSpot Agency is this: would your company benefit more from a broad swath of skill sets and tools, or from brand specialists?
In-House vs. HubSpot Agency: Industry Awareness
Hiring an in-house team means hiring people that know the industry better.
There is a caveat, however: If you opt for a HubSpot agency that’s within your specific niche (e.g., B2B tech and software), they’re often already acclimatized to the industry and its standards. They can draw on their experiences with other, similar companies.
However, in-house staff may understand your internal processes better because, well, they’re also internal. It’s a delicate balance, though, because if you can find an agency that aligns with your company’s core values it can actually save you the time of indoctrinating in-house staff.
In other words: The right agency is “plug-and-play.”
In-House vs. HubSpot Agency: Control or Efficiency?
When you're working with a HubSpot Agency, you pretty much know how many hours a project will take and exactly where your dollars are going.
One of the biggest advantages of hiring a HubSpot Agency is increased efficiency.
They’ve done dozens — or hundreds — of jobs like this before, and that has made them masters of strategy and execution. “‘A’ is where we are. ‘B’ is the vision. Here’s the most effective way to get there.”
Then they do it, on time and within the designated budget.
A HubSpot Agency hits the ground running. With an in-house team, you have to go through the process of:
- Getting them up to speed on your culture
When you want to get your projects up and going right away, an agency is the better option.
In-house teams are often smaller and less experienced. If you're working with an in-house staff on these projects, it may take more man-hours than you anticipated.
That being said, you have more control over projects handled by in-house staff.
If you like to be in control and are willing to invest in several employees’ long-term growth, then an in-house team might be right for you.
If you like creative collaboration, and speed and budget are of the essence, you’re better off with a HubSpot Agency.
In-House vs. HubSpot Agency: Staying in the Know
Working with a HubSpot agency will ensure that you're implementing best practices. HubSpot consultants are people who make it their job to know HubSpot. They:
- Maintain all HubSpot certifications
- Stay on top of all HubSpot updates
- Attend conferences, trainings, and workshops related to HubSpot
In-house teams are often out of touch with the latest shifts in the HubSpot landscape. Unless you’re willing to allot significant time and resources to educating your in-house staff, they may be susceptible to the “island effect.”
Their experience mostly relates to your company, which can be excellent for you. It can also, however, narrow their understanding because their understanding largely pertains to a single company.
Get the HubSpot Help You Need Today
The decision of in-house vs. HubSpot Agency can be challenging. One way to decide is to simply crunch the numbers. Then it’s just a matter of comparing the agency’s hourly rate to the costs of hiring in-house staff.
In some cases, an agency may actually be less expensive. In any case, a numbers-only approach isn’t advisable. You also want to consider the skills, experience, and budget that’s right for your unique needs.
Whether you're still on the fence or you've made a decision, we'd love to speak with you. Contact us today to ask any questions that you have or to get started right away.
Topics: Marketing Tips